Why not take a page from her book and use some popular industry hashtags in your next Instagram post? Want more inspiration? You can get creative and build a campaign around your very own branded hashtag.
This can take your brand to an entirely new level if done in a creative and engaging way. Take the unforgettable IceBucketChallenge. Think about how you can do something similar by getting your followers to WANT to use your hashtag, which will help spread brand awareness about your business to other Instagrammers.
If you do, your posts are likely to get lost in the sea of other hashtagged post. But should you be using a new set of five to 10 hashtags for every single post you compose? The answer is no. There is absolutely nothing wrong with re-using the same well-researched, highly targeted hashtags if those are what appeal to your audience. In fact, you should keep a note handy so you can easy copy and paste your commonly used hashtags into new posts.
However, spicing things up a bit is also encouraged. For example, use the same five or so on-brand hashtags, but add in a few new ones that are even more relevant to the photograph or video you are sharing. Relevancy is critical when it comes to hashtag use: If someone is exploring a hashtag and your super irrelevant post pops up, it could make the entire brand look un-reputable.
Everyone loves free stuff. This is just simple human nature. I find myself entering Instagram giveaways on the daily to win cookbooks of chefs and bakers I follow. Often, these giveaways are quite simple to enter. The brand will post about giving away a copy of whichever cookbook and ask you to tag a friend in the comments to enter.
While this is a super easy and doable way to give something away, why not take it a step further with a branded hashtag? Take the example below from Talalla Retreat, a beach-front resort that emphasizes yoga. Rather than just having users like and tag someone in the comments, their contest required folks to post a picture with the hashtag WINTalalla.
Another wonderful thing about hashtags is that they are a great way to connect with others and build a community. Keeping an eye on trending hashtags can help you discover new partners and engage those who are in your target market. Building an Instagram marketing campaign around a hashtag can also be a super useful way to partner up with a related brand.
This will help you gain even more exposure, since this partner brand will be posting about your company to their entire audience. Here is a great example from Lululemon UK and Stava, which partnered to run a fun challenge encouraging followers to complete a K run and tag their Instagram posts challenge.
Not only does this type of hashtag campaign get both audiences followers involved, but it also grows the brand awareness for each company with exposure to an even larger audience.
Just check out how many people took part in this hashtag challenge. In fact, some of the most successful branded hashtags are the ones that apply to any post. Take the hashtag created by the sneaker company, allbirds. Rather than using generic hashtags on every post, they use one very creative and catchy hashtag weareallbirds. Relevancy to what you do almost always trumps the popularity of a tag.
For EcoTools, their branded hashtag is their name. To encourage the use of it, the company put the hashtag into their Instagram bio and paired it with a call to action. Usually, these involve the brand running a regular campaign and adding a hashtag to it in a caption or in the corner of the post.
One example of a campaign hashtag is the jungalowxtarget one used to promote their recent collaboration. For all posts related to this campaign, both Target and Jungalow will use the unique hashtag.
After the collection is available to purchase, customers will also use the hashtag to document their sightings and purchases. To find yours, head to some popular community and industry influencer posts and check out their hashtags.
Many of these hashtags are simple. The hashtags that are easy to think up are usually the most used. For craft beer enthusiasts, several exist: craftbeercommunity, craftbeergeek and craftbeerenthusaist are just a few of them.
As you can see, all three of these are pretty straightforward and natural to think up, and include in posts for relevant brands. Location hashtags are pretty self-explanatory. Most brands are based somewhere and if you have a physical location, this is even more useful for you. One example is the above dmvfoodie. The posts tagged with these are relevant for anyone searching for food recommendations or users in the DC metro area.
Have you ever seen a post about a national food day and wondered who the heck comes up with them? So when a day comes by that matches with your business, why not join in? For example, International Sushi Day is on June 18, and on Instagram, the hashtag has over 18k posts. Maybe you work with or are friends with a local sushi business. Feature them in a post to help promote them. To make planning content for these easier, add them to your social media calendar.
These hashtags start with the day of the week and then follow up with the topic. There are generalized ones such as MondayMotivation and ThrowbackThursday. Nearly any brand can take part in these, and there are plenty of niche topics covered. These hashtags cover more interest-based topics and also happen to be daily. For example, on MonsteraMonday, plant lovers post a photo of their monstera plants. This type of hashtag is one of the more difficult ones to post since it involves keeping tabs on the latest and knowing how to apply them to your brand.
For example, the image of Bernie Sanders sitting in a chair with mittens and a face mask on became an instant meme. The image was superimposed nearly everywhere imaginable by both individuals and brands alike. But, like memes and trends are, it was short-lived.
If you caught on early and participated, then you were able to reap the benefits of jumping on the trend. You may need to up your trendspotting skills for social media to get the most out of jumping on memes and trends in a timely and brand-relevant way that resonates. These take a little more humor and are not often used by brands.
Ironic or commentary hashtags are tied to the caption and usually at the end of it. These hashtags are not added to be searched on or to promote anything. For brands, these are not the most useful hashtags but might be relevant if your brand voice fits this kind of humor. Some hashtags, usually offensive or spam ones, trigger a flag on your account. Others might get added because the newest posts have been identified as spam content. Checking in on how all these hashtags are working out for you.
By reviewing your analytics, you might end up finding that your most relied-on hashtags are not actually the ones resonating the most with audiences. Using hashtags on Instagram has many benefits for brands: increased brand exposure, increased engagement and competitor analysis insight.
Your hashtags should be relevant and contain keywords that your audience is actually searching for. A great way to gain valuable hashtag inspiration is by looking at what successful brands in your network are doing. Look at brands with similar content, products, or target audience — and carefully assess their content strategy. Hone in on their top-performing posts in particular, and highlight the hashtags that could be applicable to your brand for future posts.
One of the best ways to find relevant hashtags is by following Instagram influencers that have the same or similar target audience as you. Every industry has its respective key influencers. Find out who these people are in your niche and use their posts as inspiration. These people are already well-established with your target audience, so why not learn from the best? Surveying the landscape of trends that are relevant to your own hashtag is an easy and effective way to grow your community.
Do you see a trend of any other common hashtags that could be included in future posts? If yes, write them down. It used to be that the best way to organize your hashtags was with a spreadsheet. For example, if you run a travel brand, you can use Saved Captions to keep all of your travel-related hashtags organized, so you can quickly add them when scheduling in the future.
Saved Captions is available on all Later plans — including our free plan! Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. Here are 8 tips for optimizing your Instagram hashtags to reach your target market and grow your engagement:. Instagram Hashtag Analytics are available on all Later business plans. Getting in the top posts for a hashtag is a great way to get discovered by new users.
Like getting featured on the Explore Page , it can result in a huge network effect that essentially makes your post go viral on Instagram. Based on our experience, the two factors that play the biggest role in determining whether a post gets into the top posts for a hashtag are how much engagement the post gets, and how quickly it gets that engagement. Top posts generally take their position within the first 24 hours of posting, so you need those likes and comments to roll in quickly after posting.
If you can generate a lot of engagement on your Instagram post shortly after posting, this signals to Instagram that your post is quality, engaging content. Thanks to a recent-ish update , you can now add clickable hashtags and usernames to your Instagram bio, making it a lot easier to build an Instagram bio that converts to website visits!
While adding hashtags to your posts is one of the best ways to boost your engagement and get your posts in front of your target audience, too many hashtags in your captions can look untidy or worse, spammy! Instead, posting your hashtags in the first comment is a great way to make your caption the star of the show, without compromising any of the engagement you can get with hashtags. Open up the post scheduler in Later. You can do this from anywhere — Later on desktop, iOS, or Android.
Schedule your post as usual including adding your Linkin. You can now craft, schedule and automatically post the first comment on your Instagram posts — available on all Later paid plans!
Adding hashtags to your story is a great way to give your content an added chance to be discovered by new audiences. You can add as many as 10 hashtags to each Instagram story, including 1 clickable hashtag sticker. For example, if you have a branded hashtag for your business , you can invite your followers to also follow your unique hashtag.
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