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History of Burton Snowboards. Recommended Just For You. Popular Posts. Meribel Airport Transfers December 20, at pm - Reply. Jayson Vezzoso December 30, at am - Reply. Brittany October 11, at pm - Reply. An east-west rivalry emerged. The So-Cal skaters — seemingly lathered in perpetual anger — disparaged not only skiing, but also snowboarding as it had developed in the east. Everything sucked, except their special way of snowboarding, whose origin was not in the mountains, but in the inner-city.
Wild new magazines and videos enthusiastically celebrated the exploits of foul-mouthed bad boy Shaun Palmer, and flamboyantly, day-glo dressed Damian Sanders. The language, the music and the surliness were a problem if you happened to own a ski resort that was in the business of selling vacations to men and women, half of whom were older than thirty-five. Two out of three snowboarders were under twenty and predominantly male. Many ski areas -- with the notable exceptions of Breckenridge, Colorado, and Stratton Mountain, Vermont -- at first refused to sell lift tickets to them.
The boycott made Burton both angry and skeptical. The resorts that banned snowboarding, he suggested, were bigoted -- treating kids as if they were an objectionable minority. While he was angry about the refusal of ski areas to admit snowboarders, Burton also found it ironic. I read it. It was just like reading about snowboarders.
They lived that lifestyle. Now they were running the ski areas. And they wanted to throw snowboarders off the premises because the kids were behaving just like they once did! The rebellious early skiers were typically fun-loving college graduates bent on saving money. The generational clash of snowboarders and skiers, Burton willingly conceded, helped his sales.
Snowboarders began to appear in real numbers on the slopes when boards and boots dramatically improved in design. Camber, metal edges, two-footed bindings and P-tex running surfaces were introduced.
Hundreds of thousands of people started to ride on snow for the first time. The other half came from people like myself who crossed over from skiing. By the winter of , when skier-visits totaled Without snowboarding, the resorts would clearly have suffered a punishing loss. Burton confessed that when the potential for a mass snowboard market was largely a dream in his head, he suffered an accompanying nightmare.
The established companies initially failed to understand the culture of the new sport. That means everything. The riders who were the center of everything Jake did are prominently featured in the film, too; there are talking head interviews with White, Davis, McMorris, Clark, Anna Gasser, and more snowboarders within and outside the Burton team. As for how Carpenter viewed the progression of the sport from its humble origins in his Vermont barn in to, more than four decades later, its inclusion on the Olympic program?
McMorris stresses that competition is just one side of the sport. On one hand, Burton staged the first-ever National Snowboarding Championships—the competition that would morph into the Burton U.
Open—in Vermont in And the origins of East Coast snowboarding were much more rooted in skiing; at the US Open Snowboarding Championships pictured below , which more closely resembled ski racing than the freestyle-heavy Burton US Open of today, the riders wore speed suits to shave seconds off their times.
On the other hand, the Burton riders of today are at the forefront of filming projects in the backcountry and on the street, showcasing how many avenues the sport can take.
In , Burton team members filmed a globe-spanning movie, One World , that showcased how magical and robust non-competition snowboarding can be.
Far from morose, however, the tone was one of joy and gratitude for everything Carpenter and his company have given the sport.
It was almost as though, from the earliest days of the company, Carpenter knew he would one day be the subject of a documentary about the origins and growth of snowboarding. The archival footage is astonishingly vast, allowing Carpenter to tell his own story as only he could. The people he surrounded himself with were the same way. Though the Burton US Open was some of the first footage the crew filmed for Dear Rider , it marks the emotional denouement of the documentary.
And that is the lasting image Donna Carpenter hopes viewers take from the film. And Jake embodied that. This is a BETA experience.
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