With discounts ranging from 35 to 65 percent, those earned by using bulk mail are huge. Each letter then costs 55 cents to mail, the cost of a Forever stamp. If you instead sent the same letter bulk mail, it could cost as little as 8.
The USPS says bulk mail is typically 35 to 65 percent cheaper than first-class postage for sales flyers, promotional postcards, newsletters or brochures. Discounts vary depending on the destination, size, and type of mail piece. The savings could be reinvested in additional marketing or in other areas where your company could use a boost in its budget. Maybe you could afford to send that postcard to another or so potential customers.
Or, perhaps two or three mailings, a few weeks or months apart, instead of just one to promote your product, using the power of repetition to heighten visibility of your brand. The savings on postage is why we encourage customers to consider using bulk mail — the USPS calls it marketing mail these days — instead of sending these pieces first-class mail. If your mailings meet the following requirements, you may be eligible for discounted postage rates:.
As you can imagine, if your business sends a lot of mail — direct marketing letters a month or a quarterly newsletter to supporters of your charity — sending those pieces at bulk mail rates can save a lot of money. A major reason most companies opt to have a professional mailing service handle their bulk mail is that it takes a significant amount of time to meet all the USPS requirements. To give you a better idea of the steps involved in preparing bulk mail, here is a list of the various certifications, assessments, and processes that a bulk mailing must go through before it arrives at the post office:.
It fixes street and city misspellings, confirms carrier routes, checks zip codes and creates an accurate barcode for the delivery point. A third party can do this for you, or you can buy CASS-certified software to do the review in-house. The NCOA updates addresses for those who have moved recently.
First Class Letters Commercial savings per 1, vs. First-Class Mail Commercial Cards savings per 1, vs. First rate Class Mail Commercial Flats savings per 1, pieces vs. First Class Flat single piece rate Weight not over oz. Marketing Mail Letters postage rate changes for The following tables list the USPS rate changes and pricing that effective August 29, for Marketing bulk mail services Commercial.
Marketing Letters Commercial August 3. Marketing Letters Commercial savings per 1, vs. First-Class Mail Metered Letters 3. Marketing Letters Commercial Non-Profit savings per 1, vs.
Presort solutions to consider. Mailstream On Demand. Our print and mailing outsourcing service provides flexibility, security, and cost control so you can concentrate on growing your business and not the mail. Ecommerce and retail solutions. You can Login or Restore a password. Such phone number is already registered. Looks like you already have an account.
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