Trends have a much longer lifespan than fads. In fact, they can continue to be fashionable for years and even decades. The primary difference between a trend and a fad is that trends have the potential to be long-term influencers on the market. In addition, trends often involve altered classics. Classic pieces are hard to ignore and almost impossible to miss. There is an undeniable air of timelessness that surrounds classic pieces. When it comes to jewelry, classics pieces are diamonds , colored gemstones , and pearls.
Classic jewelry pieces are items that will be passed down through generations and often become heirloom pieces. Classic jewelry are pieces that can stand the test of time and appear flattering on almost anyone, despite age, decade, or current fashion. Classics are forever. Close menu. They represent new ways of life. Organizations ignore trends at their own risk. Ignoring trends means that they will either be forced to adapt later and will necessarily be behind, or the organization will fade away.
When organizations write off things like web-based engagement or data-informed management for instance as fads instead of trends, evolution stops. Things get held back. However, if we approach passing fads as trends, we cry wolf on organizational change.
So how can your organization figure out if something is a fad or a trend? For instance, social media use is a trend and that affects your engagement strategy, but selfies affect how you can carry out that strategy. Data-informed management affects your strategy. Even with the usual slow progress of a trend, every now and then something happens, stopping a trend in its tracks and forcing us all to pivot.
One event threw all of us into a wild experiment of remote working, remote learning, and social distancing. This event has triggered fads and will surely trigger bigger trends too. What will the long-term changes be from this experience? As a designer, how do you respond?
It will be interesting to see. Up until now, a major trend in all the interviews in our Talking Trends series has been sustainability. Designers across industries are looking at the materials they use, their manufacturing processes, and the conditions of the people who make their products through the lens of sustainability.
As this trend takes deeper root in the broader culture, it will be expressed differently in different industries. Listen to the same music? Use the same technology? Trends are what we experience when something changes are evolves along a specific sometimes predictable path, while fads tends to be more fleeting in their existence, here one day, gone the next.
Before I go any further, let us take a look at the definition of both, according to Google. So how do we tell the difference between a trend and a fad?
This is the interesting part.
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